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Get a Great Pair of Arches with Benefit


Be your own brow expert

As Benefit say every girl deserves a great pair of arches and we’re excited to introduce their fantastic new collection #benefitbrows, launching nationwide on 24 June. Benefit want to give every girl the confidence to be ‘her own brow expert’ with 36 products designed to transform your face whether you want a natural or a polished look. Here’s the lowdown on the collection in store now.


Shape & Fill for super defined brows

Gimme Brow

Everyone can brush on fuller brows to perfectly match their colouring with Benefit’s cult classic brow-volatising fibre gel. Available in 3 shades to match every brow tone.

Browvo! Conditioning Primer

A special smooth tip applicator coats brows in one easy swipe conditioning and priming for an enhanced colour, fuller look and enhanced colour that lasts longer.

Goof Proof
Brow Pencil

It’s all in the name! Twist-up and glide on for fast, full and natural looking brows with this easy to use filling and shaping pencil.

My Brow Pencil

The ultimate defining pencil for guaranteed #wowbrows. With a custom control grip and ultrafine tip natural hair like strokes are a breeze.


Benefit’s famous taming and shaping kit has been revamped and is now available in 6 shades! Everything you need to sculpt, shape and fill brows in a perfect pocket sized package.

Style & Sculpt


A new kid on the block this crème – gel colour is a must for those who like fuller, big, natural looking brows. The rich colour easily fills, sculpts and defines with a custom built-in-brush.


Instant, natural looking highlights to bring your brows to life. Soften the look of dark brows or provide subtle definition to lighter ones with this brush on gel colour.

Ready Set Brow

The ultimate shaping and setting quick drying gel to keep brows on lock down for up to 24 hours!

High Brow & High Brow Glow

Beautifully, bendable brow glow pencils to take your brows to new heights.

Benefit also have a great range of tools and kits to keep your brows shaped, sculpted and filled to perfection.
Head in store now to check the new range out!